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Marketing Associate
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Position Number: 1173469
Location: San Diego, CA
Position Type: Communications - Public Relations and Advertising

Marketing Associate – EA2 (Casual Worker)

Department: Kroc School of Peace Studies
Staff Full-Time
Job IRC#26838

Job Description:
This is a temporary, full-time, benefit-based position with an assignment end date of June 23, 2019.
The Marketing Associate works with the Communications and Marketing and Manager to uncover and develop valuable opportunities to promote the Kroc School's programs and initiatives. Support the successful design and implementation of marketing best practices to engage the target audience. Conduct research, maintain data, and measure marketing and communication strategies. Hire, train, schedule and supervise multiple student employees that support maintenance of CRM database and digital assets. Supervision received: works under and receives general supervision from the Communications and Marketing Manager. Supervision exercised: close supervision of multiple student employees.

Duties and Responsibilities:
The responsibilities described here are representative of those that must be met by the employee to successfully perform the essential functions of this job.

Support the development and implementation of digital outreach, including email, online advertising and social media.
Work with the Communications and Marketing Manager to implement digital strategy in email campaigns, online ads and social media to engage audiences including prospective, admitted and enrolled students, donors and other constituents.
Create and deliver approved content via social media outlets (Facebook, Instagram, Twitter, LinkedIn). Work with Development and Advancement Services to coordinate and regularly update distribution lists.
Explore and experiment with new social media, blog and other platforms to effectively broaden reach and increase engagement with desired audiences.
Track social reach and reputation using Facebook, Google and other analytic tools.
Assemble and organize relevant information and contribute to drafting reports that analyze trends and traffic against benchmarks.

Maintain content consistency and relevance, and serve as administrator for Kroc School assets online and offline.
Work with all units of the Kroc School in maintaining consistency and branding in all materials by reviewing web pages, newsletters, emails, videos, etc.
Support the Communications and Marketing Manager with ideation and maintenance of online content (blog, news, events, etc.) and offline content (magazine, brochures, etc.).
Assist in the planning and coordination of photo and video shoots. Develop shot sheet, arrange photographer, subjects, locations, etc. Draft budget and obtain approvals.
Follow-up to ensure photo/video output is edited to meet standards, and upload to WebDam archive, website, YouTube, and other USD video distribution platforms accordingly.
Assist in the design, coordination of production of print and collateral materials including schedule, vendors, quotes, and draft budgets for approval.
Manage and maintain digital asset database (WebDam) and Kroc School's other online video and photo accounts (YouTube, Vimeo, Instagram, etc.).
Support users with design tasks including composition, editing, resizing, etc.

Lead and maintain data research that is relevant for the development and tracking of marketing strategies and the implementation of programs
Serve as administrator and specialist for the School's CRM database. Maintain data integrity and clean, accurate records of customers and supporters in the School's databases. Perform function directly, through supervision of student workers, and by monitoring all Kroc School users. Monitor utilization of CRM database by all units.
Maintain up-to-date email lists throughout various platforms including Salesforce, Advance, MailChimp.
Use Salesforce to develop reports for user dashboards. Work with users to analyze and support accurate data tracking, retrieval and reporting.
Assist with the development and implementation of surveys and other data gathering tools to obtain information relevant to the development and measurement of strategies.
Track recruitment, enrollment, and email marketing performance and other initiatives pertaining to the School's strategic priorities.
Assemble and organize relevant information, and draft reports that analyze results.
Train users and troubleshoot user problems.
Liaise with School's CRM and Web support teams on maintenance and transition of data.

Help design, administer, and provide external event review process and provide marketing support for approved events.
Provide support to event organizers to develop marketing and outreach plans to engage target audience.
Review event print and collateral materials to ensure conformity with USD/Kroc School branding standards. Support the promotion of events through social media, web, calendars, e-newsletters and other communications directly or through event champions.
Serve as SalesForce event administrator to ensure all events are branded appropriately and specifically for events with tickets sales to ensure USD Compliance Standards are met.
Coordinate promotion of Dean's events as assigned.

Provide general administrative support for Communications and Marketing.
Hire, train and supervise student employees that support maintenance of social media, web content, CRM database and digital photography.
Other projects as assigned.

Qualifications:
Minimum and Preferred
Bachelor's Degree from an accredited college or university.
2-3 years of experience in marketing, development and/or event coordination.
2 years of experience using or managing CRM databases including, but not limited to, data entry, creating query parameters, producing reports, mail merges, training users and troubleshooting.
1 year of supervisory experience.
Demonstrated experience in the professional use of social media (Facebook, Twitter, Instagram, LinkedIn, etc.) and online advertising platforms.
Demonstrated experience in the use of Microsoft Office (Outlook, Word, Excel, Powerpoint) or G Suite (Docs, Sheets, Slides), Adobe Cloud (Photoshop, Illustrator, InDesign) or related design software, Cascade Server or other content management systems.
Demonstrated experience independently managing complex projects.
Excellent organizational and multi-tasking skills, including the ability to prioritize competing projects under pressure to meet multiple deadlines.
Knowledge of AP style.

Performance Expectations: Knowledge, Skills and Abilities
Highly organized, motivated and detail oriented.
Excellent communication (oral and written) and interpersonal skills.
Strong analytical and critical thinking skills.
Strong creative and design skills.
Ability to exercise self-initiative.
Ability to work independently with minimal supervision and in a collaborative team.
Ability to prioritize, meet deadlines and manage multiple tasks simultaneously.
Ability to work in a fast-paced and occasionally high-pressure environment.
Ability to communicate effectively both verbally and in writing.
Ability to work cooperatively with employees not under her/his direct supervision.
Ability to maintain confidentiality with tact and discretion.
Ability to remain flexible and to work in a growing and changing organization, and possess flexibility and versatility in order to contribute to evolving work situations.
Ability to learn new digital, social media and software applications.
Knowledge of University policies and procedures.
Understanding and knowledge of Kroc School faculty, staff and programs.
Knowledge of the Federal Work Study program including employment, budget and evaluation.

Background check: Successful completion of a pre-employment background check.

Degree Verification Requirement: Persons offered employment in this position will be required to provide official education transcripts for degree verification purposes.

Salary: $20.70 - $25.88 per hour; Excellent Benefits.

The University of San Diego offers a very competitive benefits package, to include medical, dental, vision, a 12% retirement contribution given to you by the University (with three year vesting period), and access to on-campus Fitness Centers. Please visit the benefits section of our website to view all of the perks and benefits that USD has to offer. USD: Human Resources: Benefits

Hours: 37.5 hours per week

Closing date: March 7, 2018

Note: External job postings will be up for at least five days. After that time, applications will be reviewed by the hiring manager/committee throughout the posting period. A candidate may be selected at any time which could then close this posting on a date earlier than listed.

The University of San Diego is an equal opportunity employer committed to diversity and inclusion and is especially interested in candidates who can contribute to the diversity and excellence of the campus community.

The University of San Diego is a smoking and tobacco-free campus. For more information, visitwww.sandiego.edu/smokefree.

Click Apply Now to complete our online application. In addition, you are strongly recommended to upload a cover letter and resume to your application profile for the hiring managers' review.If you have any questions or difficulties please contact the Employment Services Team at 619-260-6806, or email us at hr@sandiego.edu