Job Details

Marketing Specialist II

Position Number: 6493491
Location: Dallas, TX
Position Type: Business - Marketing and Sales

Marketing Specialist II

Salary Range:

Salary commensurate with experience and qualifications

About SMU

SMU's more than 12,000 diverse, high-achieving students come from all 50 states and over 80 countries to take advantage of the University's small classes, meaningful research opportunities, leadership development, community service, international study and innovative programs.

SMU serves approximately 7,000 undergraduates and 5,000 graduate students through eight degree-granting schools: Dedman College of Humanities and Sciences, Cox School of Business, Lyle School of Engineering, Meadows School of the Arts, Simmons School of Education and Human Development, Dedman School of Law, Perkins School of Theology and Moody School of Graduate and Advanced Studies.

SMU is data driven, and its powerful supercomputing ecosystem - paired with entrepreneurial drive - creates an unrivaled environment for the University to deliver research excellence.

Now in its second century of achievement, SMU is recognized for the ways it supports students, faculty and alumni as they become ethical, enterprising leaders in their professions and communities. SMU's relationship with Dallas - the dynamic center of one of the nation's fastest-growing regions - offers unique learning, research, social and career opportunities that provide a launch pad for global impact.

SMU is nonsectarian in its teaching and committed to academic freedom and open inquiry.

About the Department:

SMU Continuing and Professional Education (SMU CAPE) offers a wide range of noncredit programs to help students advance in their careers or transition successfully to new ones. The CAPE catalog includes courses and programs in on-campus and online formats. CAPE programs are developed and delivered by the Office of Global Online and Continuing Education within SMU's Moody School.

About the Position:

This role is an on-campus, in-person position.

This position is responsible for planning and implementing promotional activities for Continuing and Professional Education's (SMU CAPE) noncredit programs to reach various and differentiated target audiences. They develop and execute annual strategic communication and marketing plans, to build brand awareness and to support lead generation of prospective students for CAPE's full course portfolio. This position determines appropriate channels for written, visual, video and other content and ensures adherence to SMU brand standards. They inform annual budgeting exercises by forecasting and monitoring marketing expenses and by sharing data analyzing return on investment. The Marketing Specialist manages projects with external creative and program partners and serves as the primary contact for CAPE with those vendors as well as the university's central marketing and communications department.

Essential Functions:

Project Management: create and update CAPE's annual content calendar and omni-channel delivery plan to promote programs, courses and initiatives. Communicate with internal, external and vendor stakeholders concerning deadlines, logistics and deliverables. Align content delivery with course intakes, industry events (such as conferences, association meetings, etc.), and other outreach.
Partnership Management: serve as CAPE liaison for promotional and program partners, including Online Program Management (OPM) providers and agencies, for planning and execution of marketing campaigns. Identify, contract, coordinate and evaluate work with creative vendors, such as copywriters and editors, designers, photographers and videographers and others.
Content Development & Creation: develop compelling content for various platforms, including newsletters, blogs, landing pages, social media, flyers and reports to engage with various stakeholders. Maintain and update the SMU Global, Online and Continuing Education website.
Quality Control: ensure content on all channels, including that produced by vendors and partners, meets SMU brand standards, editorial prescriptions, and technical requirements plus best practices for the higher/continuing education field. Serve as CAPE's liaison with web application services team, marketing and communications department, and other offices to coordinate outreach and communications.
Outreach & Collaboration: promote CAPE, SMU Global, Online & Continuing Education and the Moody School at events, webinars, open houses and professional meetings. Build relationships with community organizations, alumni, industry advisors and professional networks. Liaise with university colleagues (central marketing & communications, IT, and others) to align marketing and outreach efforts.
Reporting and Tracking: identify and maintain metrics to track activities and identify successful marketing and communications tactics. Compile and distribute recurring reports to stakeholders. Coordinate with colleagues and partners to define, document and practice standardized procedures using various tools and platforms to support informed decisions based on marketing performance.
Other Communications Support: Provide additional administrative, tactical, design, copyediting and other assistance as needed to support CAPE, SMU Global, Online & Continuing Education and the Moody School.

Qualifications

Education and Experience:

A bachelor's degree is required. A master's degree is preferred. A degree in marketing, communications, advertising or public relations is preferred.

A minimum of three (3) years of experience is required, five (5) years is preferred. Proven and demonstrated experience creating digital content is required, including writing and editing posts for various platforms. Experience developing, planning, managing and executing projects related to marketing, communications and outreach strategic initiatives is required. Including, establishing and maintaining productive relationships with various stakeholders, monitoring budgets and tracking deadlines, and effectively managing timelines, all with demonstrated attention to detail.

Knowledge, Skills and Abilities:

Candidate must demonstrate strong interpersonal and verbal communication skills, with the ability to communicate broadly across the University and develop and maintain effective relationships with a wide range of constituencies. Must also demonstrate strong written communication skills.

Candidate must possess strong problem-solving skills with the ability to identify and analyze problems, as well as devise solutions. Must also have strong organizational, planning and time management skills.

Candidate knowledge of higher education, adult education, and/or continuing and professional education programs strongly preferred.

Candidate must be proficient in Adobe Creative Suite, Asana or similar project management platform, Salesforce and related software (such as Pardot), HTML, SEO platforms and Google Analytics.

Physical and Environmental Demands:

Sit for long periods of time
Carry/lift 25 lbs.

Deadline to Apply:

Priority consideration may be given to submissions received by September 3, 2025.

Application deadline is September 12, 2025.

EEO Statement

SMU is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, age, disability, genetic information, veteran status, sexual orientation, or gender identity and expression.

Benefits:

SMU offers staff a broad, competitive array of health and related benefits. In addition to traditional benefits such as health, dental, and vision plans, SMU offers a wide range of wellness programs to help attract, support, and retain our employees whose work continues to make SMU an outstanding education and research institution.

SMU is committed to providing an array of retirement programs that benefit and protect you and your family throughout your working years at SMU and, if you meet SMU's retirement eligibility criteria, during your retirement years after you leave SMU.

The value of learning at SMU isn't just about preparing our students for the future. Employees have access to a wide variety of professional and personal development opportunities, including tuition benefits.

Primary Location: USA-TX-Dallas

Job: Marketing and Communications

Organization: Moody Graduate School

Schedule: Regular

Shift: Staff

Employee Status: Individual Contributor

Job Type: Full-time

Job Level: Day Job

Travel: No

Job Posting: Aug 20, 2025, 2:56:07 PM

To apply, visit https://smu.taleo.net/careersection/ex/jobdetail.ftl?job=MOO00000008&tz=GMT%2B00%3A00&tzname=UTC