Job Details

CRM Administrator & Marketing Lead

Position Number: 6214912
Location: Northampton, MA
Position Type: Public Relations, Marketing and Communications

CRM Administrator & Marketing Lead

If you have any questions about the position or our application process, reach out to us at recruiting-u@smith.edu.
Information Technology ServicesJob Description

Essential Functions

System Administration, Configuration, Implementation and Documentation 50%

Lead design, configuration, enhancement, and maintenance for CRM ecosystem functionality for events
Perform hands-on solution design, prototyping, and proofs-of-concept of CRM ecosystem tools to address campus business needs
Administer applicable third-party applications and connections with Salesforce, including Marketing Cloud Account Engagement, Mogli SMS, and other related apps.
Architect common capabilities tied to marketing and administrative tools and practices like rollups, testing, and documentation.
Explore and implement new features and functionality in the CRM ecosystem to support marketing-related business needs.
Follow established ITS and CRM-specific application lifecycle and release management processes.
Administer CRM ecosystem tools and projects in alignment with campus data standards and integrity practices.
Create architectural guidelines and best practices for CRM ecosystem tools in the events domain.
Build and foster meaningful relationships with users and functional leads in partner offices and teams.
Troubleshoot and resolve customer tickets and reported issues.
Represent the user voice and use cases in internal team meetings.
Provide clear, concise communication and predictable customer service.

Documentation, Testing, and Training 20%

Document vision, goals, and strategies for new use cases of CRM.
Identify and document business requirements and processes.
Translate business requirements to system specifications using a structured requirements process (gathering, analyzing, documenting, and managing change).
Identify and document testing criteria and testing scenarios.
Perform Quality Assurance (QA) activities and provide feedback to CRM team members and consultants.
Facilitate focused UAT or proof-of-concept activities, communicate findings, and help drive successful implementation and adoption.
Create and maintain quality training materials to ensure successful ongoing adoption.
Lead focused training and adoption activities.

Relationship Building and Customer Service 20%

Build and foster meaningful relationships with customers.
Participate in business and technical meetings.
Gain approval of documented business needs, priority, and metrics of success.
Represent the customer voice in internal team meetings.
Provide clear, concise communication and predictable customer service.
Provide assistance with client incidents and questions.

Operational and Team Duties: 10%

Provide assistance to technical partners by ensuring the availability of appropriate resources, and when needed, assist developers in determining data design solutions.
Assist in troubleshooting and resolving customer tickets and reported issues.
Provide timely status updates to program leadership.
Ability to work independently and as a team.
Contribute to team meetings, project meetings, and planning activities.
Participate in ITS and Smith College activities.

MINIMUM REQUIRED Qualifications (education, experience, certifications, licenses, knowledge, skills)

3-5 years of relevant experience.
Bachelor's Degree from an accredited institution in computer science, computer information systems, or a related field.
At least two (2) years of working experience in Salesforce and related applications including but not limited to, Sales Cloud, Service Cloud, Experience Cloud, Marketing Cloud Account Engagement, or an equivalent combination of education/experience.
Experience managing projects with non-technical clients and ensuring effective technical and functional collaboration across internal technical and external functional groups.
Experience leading projects from inception to delivery to effective transition to ongoing management and support.

Skills

Salesforce, Sales Cloud, Service Cloud, Experience Cloud, Marketing Cloud Account Engagement.
Personal, organizational and communication skills necessary to provide excellent customer service in resolving technical issues in a higher education setting; including an ability to appropriately interact with college-wide information technologists and campus partners, including faculty, staff, students, and alumnae is necessary, and an ability to work independently to resolve issues.
Demonstrated commitment to advancing diversity and inclusion along with impeccable integrity and a reputation for a balanced, consultative approach.

Preferred Qualifications

Work experience in higher education, preferably in a higher education setting providing support, coordination, or direction as administrative staff.
Salesforce Administrator Certification
Marketing Cloud Email Specialist or Pardot Email Specialist Certification
Experience administering Salesforce Sales Cloud, Experience Cloud, Service Cloud, Marketing Cloud Account Engagement.
Proven track record for being detail-oriented with a demonstrated ability to self-motivate and follow through on projects.
Demonstrated aptitude for learning new technologies.
Ability to effectively communicate technical concepts to other technical staff members as well as non-technical members of the organization.
A record of success in improving processes and driving adoption of a CRM solution and related technology services.
Ability to demonstrate a high degree of self-initiative and commitment to expand skills and expertise through a variety of methods, including self-study, working/mentoring with colleagues, and both internal and external training.
Familiar with Agile Project Management is a plus.

Additional Information

All employees are expected to participate in the College's efforts to create a respectful, inclusive, and welcoming work environment.
Please attach BOTH a current resume and a cover letter in order for your application to be considered for this position . Be sure you have provided all attachments before submitting your application.
You will NOT be able to attach additional files after you have hit the Submit button.

Review of applications will begin
May 26, 2025

Position Type:
Regular

About Smith College

Located in Northampton, MA, Smith College is one of the largest women's colleges in the country and is dedicated to excellence in teaching and research across the liberal arts. A faculty of outstanding scholars interact with students in small classes, as advisors, and through student-faculty research projects. The College is a member of the Five College Consortium with Amherst, Hampshire and Mt. Holyoke Colleges, and the University of Massachusetts Amherst. Students cross-enroll and faculty cross-teach across the Five Colleges.

Consistent with the Americans with Disabilities Act (ADA) and Massachusetts General Law, Chapter 151B, it is the policy of Smith College to provide reasonable accommodation when requested by a qualified applicant or employee with a disability, unless such accommodation would cause an undue hardship. The policy regarding requests for reasonable accommodation applies to all aspects of employment, including the application process. If reasonable accommodation is needed, please contact our recruiting team at recruiting-u@smith.edu.

As set forth in our mission and values, Smith College is committed to promoting a culture of equity and inclusion among students, staff and faculty. The College will not discriminate in employment on the basis of age, race, color, ethnicity, national origin, creed, religion, sex, sexual orientation, gender identity, gender expression, pregnancy, genetic information, age, veteran status, physical or mental disability, or any other classification protected by law. Smith College is an equal opportunity employer and complies with all state and federal laws that prohibit discrimination.

To apply, visit https://smithcollege.wd5.myworkdayjobs.com/en-US/smithcollege/job/Smith-College/CRM-Administrator---Marketing-Lead_R-202500240?timeType=f5076f035909016d0a03432e742a7800