Job Details

Marketing Specialist

Position Number: 6405903
Location: Madison, WI
Position Type: Public Relations, Marketing and Communications

Marketing Specialist

Current Madison College employees must apply to the internal career site by logging into Workday

Job Posting Date:
July 11, 2025

Application Deadline:

Salary Information:
$22.51 - $26.30

Department:
School of Professional & Continuing Education_Professional Development

Job Description:

Madison College is seeking a Marketing Specialist to play a key role in maintaining and enhancing Madison College's digital presence through the oversight of web pages, social media content, and email marketing campaigns. This position will be part of the School of Professional & Continuing Education and is responsible for designing and updating website layouts, creating engaging social media posts, and developing targeted communications that align with institutional branding and user experience standards.

The Marketing Specialist collaborates with the broader marketing team to ensure consistent messaging and a cohesive digital brand across platforms, contributing to the college's communication effectiveness and overall strategic objectives.

This is a full time, year around (52 weeks) position Monday through Friday, 7:30am - 4:00pm. This position has the option to perform work remotely two days a week, subject to change in accordance with Madison College policy.

Madison College offers an excellent benefits package including vacation, holidays, health/vision/dental/life insurance options and participation in the Wisconsin Retirement System (WRS).

Madison College believes every team member brings unique perspectives and experiences that enhance our ability to understand and engage with the world, tackle challenges, and develop innovative solutions. Come be part of our great team!

This position will be open until filled, with a first consideration date of July 27,2025 at 11:59 pm. After this date, the recruitment may close without further notice. Interested applicants are encouraged to apply as soon as possible.

Required documents (2):

Resume
Cover Letter

*Failure to include these documents by the first consideration date will RESULT IN THE DISQUALIFICATION OF YOUR APPLICATION.

Accountabilities:

Enhances user experience by creating and updating compelling social media posts, designing and updating page layouts and web content to optimize website usability and effectiveness.
Implements marketing strategy through planning, focused email marketing campaigns, advertising campaigns and marketing materials.
Ensures brand consistency by collaborating with the marketing team to maintain a cohesive digital presence.
Contributes to an inclusive, equitable and supportive environment where everyone at the institution feels valued, respected and empowered to reach their full potential.
Adheres to college policies, directives and work rules while maintaining a commitment to the college's mission, vision and values.
Performs other related duties within the scope of the position as required for the efficient operation of the division and to support institutional objectives.

Knowledge, Skills & Abilities:

Knowledge of brand guidelines, design principles and digital accessibility standards.
Skill in managing web content publishing and ensuring editorial quality.
Ability to analyze and apply user experience principles to improve web and social medial content.
Ability to manage multiple processes, meet deadlines and maintain accuracy in a fast-paced environment.
Skill in engaging positively with all populations and communities, contributing to a safe and inclusive learning and work environment.
Skill in effectively and respectfully communicating with others.

Minimum Requirements:

Education:
Associates Degree or equivalent relevant work experience. *Experience used as an equivalent of an educational requirement is in addition to any experience required by the position.
Experience:
1-3 years of relevant work experience

Madison College does not offer H-1B or other work authorization visa sponsorship for this position. Candidates must be legally authorized to work in the United States at the time of hire and maintain work authorization throughout the employment term.

If you are experiencing application issues, please contact us at the Talent Acquisition email Talent@madisoncollege.edu or HR hotline (608) 246-6900.

To ensure that emails from us regarding your application do not go to your spam folder, please add the @madisoncollege.edu domain as a safe sender in your email.

Madison Area Technical College does not discriminate on the basis of race, color, national origin, sex, disability or age in employment, admissions or its programs or activities. Madison College offers degrees, diplomas, apprenticeships and certificates in Architecture & Engineering; Arts, Design & Humanities; Business; Construction, Manufacturing & Maintenance; Culinary, Hospitality & Fitness; Education & Social Services; Health Sciences; Information Technology; Law, Protective & Human Services; Science, Math & Natural Resources; and Transportation. Admissions criteria vary by program and are available by calling our Enrollment Office at (608) 246-6210 or (800) 322-6282 Ext. 6210. The following person has been designated to coordinate Title IX of the Education Amendments of 1972 and Section 504 of the Rehabilitation Act of 1973 and to handle inquiries regarding the college's nondiscrimination policies: Lisa Muchka, Director, Civil Rights and Compliance, 1701 Wright Street, Madison, WI 53704 (608) 246.5221

To apply, visit https://madisoncollege.wd5.myworkdayjobs.com/en-US/jobsatMadisonCollege/job/Commercial-Avenue-Education-Center-Madison/Marketing-Specialist_R0005523-1

About Us
Welcome! Thank you for visiting our career site, where Madison College is committed to matching talent to opportunity. We are known for our real-world, smart approach to learning - offering students innovative, high-tech career pathways and college transfer opportunities with more than 150 programs to choose from. Madison College is a great place to work and has been for over 100 years, serving more than 33,000 students in 12 south-central Wisconsin counties. The College offers generous salaries, benefits, and an inspiring work environment. Employees enjoy a culture dedicated to lifelong learning, wellness and inclusiveness.

Take some time and look around - once you've have a chance to explore our current opportunities, apply to the ones you feel best suit your interests, background and experiences. Thereafter, you can keep track of your application status and watch for new opportunities that might be of interest to you.

Along with our competitive wages, check out the benefits that we offer: https://madisoncollege.edu/careers
Learn More about Madison College: https://madisoncollege.edu/about

As part of the application process, finalists will undergo a background check including criminal history, educational verification, and references. Criminal history will not automatically disqualify you from employment. All cases are considered on an individual basis, and the offense will be compared to the position for which you are applying.