Job Details

Marketing and Communications Specialist

Marketing and Communications Specialist
Job Identification: 19138
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Job Description:
What We Are Looking For
The Marketing and Communications Specialist serves in the Office of Marketing and Communication for Information Technology Systems and University Libraries and is responsible for executing branding, marketing, public relations, and communications campaigns and strategies on behalf of the Dean of University Libraries, Museums, and the Press; Baylor's Chief Information Officer; Unit Directors and other clients in both Information Technology Services and the Libraries.
*All applicants must be currently authorized to work in the United States on a full-time basis.
A Bachelor's degree with a major or concentration in graphic design, visual arts, public relations, communications or related field, and two years of relevant work experience is required. A Master's degree and three years of relevant work experience are preferred.
A combination of education and experience will be considered in lieu of the degree requirement.
The ideal candidate will possess the following knowledge/skills/abilities:
- Excellent written and verbal communication skills
- Advanced graphic design skills
- Advanced experience with the Adobe Creative Suite (Photoshop, Illustrator, Lightroom, InDesign, and Premiere Pro)
- Advanced understanding of social media platforms
- Excellent time management skills
- Familiarity with Social Media Management solutions (Hootsuite, in particular)
- Knowledge of standard print production processes
What You Will Do
- Schedule and manage social media accounts for (but not limited to) the Baylor University Libraries, The Texas Collection & University Archives, Information Technology Services, and other clients as needed
- Oversee strategy and create content for the Baylor Libraries Instagram and Facebook
- Facilitate meetings with clients to strategize social media scheduling and content
- Execute client campaigns and projects received from the Director and Assistant Director
- Work directly with clients to execute campaigns and projects that fulfill their goals
- Assist with maintenance of standing assets, including public print installations, websites, and digital exhibits
- Assist with maintaining physical print signage for Libraries events across campus
- Assist in the production and hosting of a University Libraries and HelpDesk+ interest table during summer orientation and other orientation events during the academic year
- Design and order promotional items for clients
- Manage and mentor Marketing and Communications and Graphic Design student interns (up to four), including maintaining their office hours and working directly with them to create a positive and inviting office culture
- Deliver materials to clients on campus
- Print and mount print assets that support client projects or public signage
- Communicate with printing company that produces assets for client campaigns and projects
- Attend client meetings with Director and Assistant Director
- Assist with photography at Libraries events, take headshots, or other general photography needs
What You Can Expect
As part of the Baylor family, eligible employees receive a comprehensive benefits package that includes medical, dental, and vision insurance, generous time off, tuition remission, and outstanding automatic retirement contributions. Baylor has a comprehensive benefits plan that supports you and your family's wellbeing and allows you to be a part of the life of a vibrant and active college campus. To learn more, go to Baylor Benefits & Advantages.
Explore & Engage
Learn more about Baylor and our strategic vision, Baylor in Deeds. Also, explore our great hometown of Waco and the many opportunities to engage locally. If you are new to Central Texas, This is Waco!
About Us:
Baylor University, a private not-for-profit university affiliated with the Baptist General Convention of Texas, is committed to compliance with all applicable anti-discrimination laws, including those regarding age, race, color, sex, national origin, military service, genetic information, and disability. Baylor complies with statutory Affirmative Action/Equal Opportunity requirements. Baylor's full official Notice of Non-Discrimination may be read online.
To apply, visit https://ejof.fa.us2.oraclecloud.com/hcmUI/CandidateExperience/en/sites/BaylorCareers/job/19138
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