Job Details

Communications Manager - Public Relations

Position Number: 6496024
Location: Orem, UT
Position Type: Public Relations, Marketing and Communications

Communications Manager - Public Relations

Salary: $58,725.00 - $69,088.00 Annually
Job Type: FT Exempt Salaried Staff
Job Number: FY2604799
Closing: 8/27/2025 11:59 PM Mountain
Location: 800 W University Parkway, Orem
Division: VP Communications/Chief of Staff

Position Announcement

Utah Valley University is seeking a dynamic Manager of Public Relations to help elevate the university's visibility and reputation through strategic storytelling and earned media. Working closely with the Senior Director of Public Relations, this role leads proactive media relations efforts, collaborating with faculty, staff, and campus partners to identify and share compelling stories that align with UVU's mission and priorities. Key responsibilities include writing and editing press materials, coordinating media outreach and events, and tracking and analyzing media coverage to measure impact.

This position is ideal for communications professionals who excel at building relationships, crafting engaging narratives, and navigating the fast-paced world of media. In addition to shaping positive public perception, you will play a critical role in supporting crisis communications and reputation management strategies. Joining UVU in this capacity offers the opportunity to make a lasting impact on the university's image while working in a collaborative, forward-thinking environment dedicated to student success and community engagement.

Summary of Responsibilities

The Manager of Public Relations works with the Sr Director of Public Relations to lead proactive media relations efforts to enhance the university's visibility through strategic storytelling and earned media. This role collaborates with faculty, staff, and campus partners to surface, shape, and share newsworthy content aligned with institutional priorities. Responsibilities include writing and editing press materials, coordinating media outreach and events, tracking coverage, and analyzing media impact. The position also supports crisis communications and contributes to reputation management and media strategy.
Content Development: Writes and edits press releases, media advisories, talking points, feature stories, and other public-facing content. Partners with communications team members to ensure content is aligned with UVU's brand and key messages.
Media Monitoring, Analytics, and Logistics: Tracks media coverage, evaluates sentiment, and prepares media impact reports. Uses analytics to inform future media strategies. Monitors issues and public perception of the university in key media channels. Supports media outreach and coordination for UVU events, press conferences, and announcements. Ensures accurate and timely communication with press contacts and internal stakeholders.
Crisis Communication Support: Assists the Senior Director and AVP with developing responses and statements during high-profile or sensitive issues. Supports real-time communications and reputation protection during crises.
Other duties as assigned.

Qualifications / Licenses / Certifications

Graduation from an accredited institution with a bachelor's degree in public relations, communications, journalism, marketing, or a related field, PLUS 2 years of experience in media relations, public relations, or journalism, OR any combination of education and experience totaling six years.

Preferred Qualifications:
Experience using modern media tools and PR software (e.g., Muck Rack, Cision, Meltwater). Familiarity with the media landscape in Utah and the higher education sector. Excellent storytelling, writing, and editing skills with a portfolio of relevant work. Ability to work independently, manage multiple deadlines, and collaborate in a team environment. Understanding of digital media strategies, influencer outreach, and emerging communication trends.

Knowledge / Skills / Abilities

Knowledge

Strong understanding of media relations practices and journalistic standards.
Knowledge of strategic communications, public relations, and reputation management.
Familiarity with media monitoring and analytics tools (e.g., Meltwater, Muck Rack).
Understanding of crisis communication principles and best practices.
Awareness of higher education communications and public affairs environments.
Strong knowledge of AP style and professional writing standards.

Skills

Excellent written and verbal communication skills, with a strong attention to detail.
Skilled in developing compelling, brand-aligned content across formats (e.g., press releases, talking points, feature stories).
Strong media pitching and relationship-building skills.
Proficient in using media monitoring and outreach platforms.
Ability to interpret media analytics and translate insights into actionable strategies.
Strong project management and organizational skills, with the ability to manage multiple priorities under tight deadlines.

Abilities

Ability to work independently and exercise sound judgment in fast-paced or high-pressure situations.
Ability to collaborate effectively with a wide range of internal stakeholders, including senior leadership, faculty, and staff.
Ability to identify, develop, and elevate stories that align with institutional goals.
Ability to support real-time communications and adapt messaging in response to emerging events or crises.
Ability to maintain professionalism and discretion when handling sensitive or high-profile issues.

EEO Statement:

UVU employment decisions are made on the basis of an applicant's qualifications and ability to perform the job without regard to race, color, religion, national origin, sex, sexual orientation, gender identity, gender expression, age (40 and over), disability, veteran status, pregnancy, childbirth, or pregnancy-related conditions, genetic information, or other bases protected by applicable federal, state, or local law.

To apply, please visit https://www.schooljobs.com/careers/uvu/jobs/5051632/communications-manager-public-relations

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