Job Details

Sr. Associate Athletic Director, Brand Advancement & Strategic Communications (HR Title: Associate Dir of Athletics)

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Position Number: 6523401
Location: Dallas, TX
Position Type: Athletics/Coaching

Sr. Associate Athletic Director, Brand Advancement & Strategic Communications (HR Title: Associate Dir of Athletics)

Salary Range:

Salary commensurate with experience and qualifications

About SMU

SMU's more than 12,000 diverse, high-achieving students come from all 50 states and over 80 countries to take advantage of the University's small classes, meaningful research opportunities, leadership development, community service, international study and innovative programs.

SMU serves approximately 7,000 undergraduates and 5,000 graduate students through eight degree-granting schools: Dedman College of Humanities and Sciences, Cox School of Business, Lyle School of Engineering, Meadows School of the Arts, Simmons School of Education and Human Development, Dedman School of Law, Perkins School of Theology and Moody School of Graduate and Advanced Studies.

SMU is data driven, and its powerful supercomputing ecosystem - paired with entrepreneurial drive - creates an unrivaled environment for the University to deliver research excellence.

Now in its second century of achievement, SMU is recognized for the ways it supports students, faculty and alumni as they become ethical, enterprising leaders in their professions and communities. SMU's relationship with Dallas - the dynamic center of one of the nation's fastest-growing regions - offers unique learning, research, social and career opportunities that provide a launch pad for global impact.

SMU is nonsectarian in its teaching and committed to academic freedom and open inquiry.

About the Position:

This role is an on-campus, in-person position.

The Senior Associate A.D. for Brand Advancement and Strategic Communications will serve as the chief steward of the SMU Athletics brand story. The position will oversee all aspects of strategic communications, branding, social media and creative services for the athletics department. This position will also oversee MustangVision, the SMU Athletics broadcasting and video production department, reporting directly to the Deputy A.D./Chief Revenue Officer.

This role will drive brand engagement and visibility for the athletics department to support revenue growth across multiple streams. They will also provide creative storytelling to build the SMU athletics brand, promote sport programs and student-athletes and engage fans. In addition, they will develop and implement a comprehensive and integrated communications strategy that aligns with department-wide mission, goals and values.

Essential Functions:

Oversee all communications areas including public relations and social media strategy. Serve as the liaison to University communication team. Serve as the chief storyteller for SMU Athletics. Lead gameday content strategy and distribution as well as various department and industry initiatives throughout the academic year.
Oversee the creative services department and brand standards for the department of athletics. Uphold the creative brand strategy by developing a creative strategy around team apparel and uniforms, video, website, social media and environmental graphics, etc. Create a comprehensive, innovative, and engaging content plan for the department and individual sport programs.
Oversee the MustangVision department and creative direction of the video production content for the department of athletics
Oversee the social media plan and strategy with an innovative and creative outlook on the management across all platforms. Collaborate weekly with other department communicators including digital marketing, fan experience, and Mustang Club to ensure external brand and messaging alignment.

Qualifications

Education and Experience:

Bachelor's degree is required.

A minimum of seven years of work experience is required.

Previous experience working in a collegiate athletic department and/or professional sports organization is desired. Previous marketing, communications and brand management experience is strongly preferred.

Knowledge, Skills and Abilities:

Candidate must demonstrate strong interpersonal and verbal communication skills, with the ability to communicate broadly across the University and develop and maintain effective relationships with a wide range of constituencies. Must also demonstrate strong written communication skills. A strong customer service orientation is essential.

Candidate must possess strong problem-solving skills with the ability to identify and analyze problems, as well as devise solutions. Must also have strong organizational, planning, and time management skills. A strong focus on attention to detail is essential.

Physical and Environmental Demands:

Sit for long periods of time

Deadline to Apply:

The position is open until filled.

EEO Statement

SMU is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, age, disability, genetic information, veteran status, sexual orientation, or gender identity and expression.

Benefits:

SMU offers staff a broad, competitive array of health and related benefits. In addition to traditional benefits such as health, dental, and vision plans, SMU offers a wide range of wellness programs to help attract, support, and retain our employees whose work continues to make SMU an outstanding education and research institution.

SMU is committed to providing an array of retirement programs that benefit and protect you and your family throughout your working years at SMU and, if you meet SMU's retirement eligibility criteria, during your retirement years after you leave SMU.

The value of learning at SMU isn't just about preparing our students for the future. Employees have access to a wide variety of professional and personal development opportunities, including tuition benefits.

Primary Location: USA-TX-Dallas

Job: Athletics

Organization: Athletics

Schedule: Regular

Shift: Staff

Employee Status: Director

Job Type: Full-time

Job Level: Day Job

Travel: No

Job Posting: Aug 29, 2025, 3:24:59 PM

To apply, visit https://smu.taleo.net/careersection/ex/jobdetail.ftl?job=ATH00000439&tz=GMT%2B00%3A00&tzname=UTC