Job Details

MarCom Manager - Online and Graduate Studies

Position Number: 6604708
Location: Orem, UT
Position Type: Public Relations, Marketing and Communications

MarCom Manager - Online and Graduate Studies

Salary: $58,725.00 - $69,088.00 Annually
Job Type: FT Exempt Salaried Staff
Job Number: FY2604902
Closing: 10/3/2025 11:59 PM Mountain
Location: 800 W University Parkway, Orem
Division: VP Communications/Chief of Staff

Position Announcement

Utah Valley University is seeking a Marketing and Communications Manager to lead digital marketing campaigns for enrollment growth in UVU Online and Graduate Studies. This embedded position works within UVU's central Marketing & Communications team and serves as the dedicated strategist and campaign manager for online and graduate program marketing. The ideal candidate is a data-driven marketer with a passion for higher education, skilled in planning, executing, and optimizing digital campaigns across multiple channels. This role requires expertise in enrollment marketing, strong content creation abilities, and the ability to collaborate with campus partners to align strategies with UVU's brand and recruitment goals.

Summary of Responsibilities

Responsible for the development and execution of marketing campaigns, programs, and initiatives to promote the Online and Graduate Studies department and overall. Drive efficiency, brand growth and affinity across a variety of verticals and audiences. Create, analyze, and support marketing plans to align with the University's strategic goals. Leverage data to drive effectiveness and efficiency. Develop and implement media planning, buying, and innovation strategies. Provide direction for design, web, video assets, and other visual communications media.
Responsible for the working relationship with the Online and Graduate Studies MarCom team members and their day-to-day operations. This position will work collaboratively with team members in marketing best practices, organize the team for maximum efficiency, creativity, collaboration, and brand alignment across all marketing channels.
Responsible for monitoring, reviewing, and analyzing college marketing budget and resources for the highest return on investment.
Responsible for identifying, assigning, implementing, and distributing impactful student, staff, and faculty stories internally and externally. This individual will be designated as the representative for CET in coordination with central marcom in all public relations and media relations matters.
Other duties and responsibilities as assigned

Qualifications / Licenses / Certifications

Bachelor's degree in marketing, communications, or a related field OR an equivalent combination of education and experience totaling five years. Minimum one year of digital marketing experience.

Preferred Qualifications
Experience in higher education enrollment marketing for online or graduate programs.
Demonstrated success managing paid media campaigns and marketing automation systems.

Knowledge / Skills / Abilities

Knowledge

Knowledge of the fundamentals of marketing (direct marketing, advertising, promotion)
Knowledge of digital marketing and measurement strategies and principles
Knowledge of budget and accounting principles
Knowledge of marketing operations and project management
Knowledge of PR (Public Relations), media relations and communication strategies
Knowledge of media buying, media monitoring, media mix and managing marketing spend
Knowledge of brand management

Skills

Skilled in project management software/tools
Excellent written and verbal communication skills
Skilled in developing people and leading teams
Strong interpersonal communication skills
Skilled in digital marketing tools (i.e., Digital ad platforms, YouTube, social media (paid and organic)
Skilled in content marketing strategies and tools (i.e., web publishing, marketing automation, media monitoring)
Skilled in process development and identification

Abilities

Ability to organize and plan effectively
Ability to communicate effectively in presentation settings
Ability to analyze situations, programs, and problems
Ability to instruct and motivate teams and individual contributors
Ability to compile and analyze campaign results
Ability to effectively communicate vision
Ability to work effectively independently or in a group setting
Ability to work with multi-disciplinary creative teams
Ability to set up and track campaign effectiveness

EEO Statement:

UVU employment decisions are made on the basis of an applicant's qualifications and ability to perform the job without regard to race, color, religion, national origin, sex, sexual orientation, gender identity, gender expression, age (40 and over), disability, veteran status, pregnancy, childbirth, or pregnancy-related conditions, genetic information, or other bases protected by applicable federal, state, or local law.

To apply, please visit https://www.schooljobs.com/careers/uvu/jobs/5094975/marcom-manager-online-and-graduate-studies

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