Job Details

Director of Creative Media - 210832

Position Number: 6997776
Location: Cullowhee, NC
Position Type: Athletics/Coaching

Director of Creative Media - 210832

Western Carolina University

Department: Office of Athletic Programs

About WCU:

Western Carolina University continues to rank high on Forbes Best Employers lists each year. Including:
2025 - Ranked 1st in the top 100 employers in North Carolina in Forbes Americas Best Employers by State list.
2024 - Ranking in the top 8.5% on Forbes Americas Best Midsize Employers list, WCU was ranked 34 out of the top 400 employers across all industries.
2023 - Ranked in the top 20% on Forbes Americas Best Midsize Employers list, WCU was ranked 97 out of the top 500 employers across all industries.
2022 - Ranked 14th in the top 100 employers in North Carolina in Forbes Americas Best Employers by State list.
Western Carolina University is the UNC systems westernmost campus and has been consistently ranked as one of the top 15 public regional institutions in the South.
Employees of WCU are provided a comprehensive benefits package as well as other resources, policies and programs to ensure a happy and healthy work/life balance. Benefit eligible employees have access to dental, vision and health insurance plans - eligibility begins on the first of the month following date of hire. Retirement plan contributions begin on the eligibility date following election and include employer contributions for either a defined contribution or a defined benefit plan. Optional disability plans are also available.
Eligible employees have access to tuition waivers for up to three courses per academic year; employee may enroll at any of the constituent UNC System campuses. Also offered are free group exercise classes multiple times per week, a discounted membership to the campus recreation center, free vaccine and booster shots offered on campus, pretax flexible spending accounts, 12 paid holidays and 24 hours of paid community service leave each year. Leave earning employees (staff and 12-month faculty) who work at least half of the working days of their first month of employment will begin accruing vacation and sick leave immediately. Paid parental leave after 12 months of continuous service.
WCU offers an abundance of training and development programs, certifications, workshops and conferences - many of which are offered free of charge.

Position Summary:

The primary location of this position is the main Cullowhee, NC campus.

Western Carolina University is now accepting applications in the Department of Intercollegiate Athletics for the position of Director of Creative Media. WCU is a NCAA Division I university and a member of the Southern Conference.

The Director of Creative Media will be responsible for contributing to the creative video content strategy and producing/distributing digital content and creative video that support all sports, as well as other duties assigned by the Associate Athletics Director for External Affairs and Director of Athletics.

Manage the overall creative content strategy for WCU Athletics and;

Produce, shoot, and edit digital content that supports all sports with respect to social media, marketing, recruiting, ticket sales and attendance; ability to shoot still photography and utilize digital asset management platforms also is desirable, including file storage, meta-tagging, student-athlete content distribution and communications digital file distribution;
Collaborate with athletic support staff and university marketing and communications staff; work in concert with the video operations staff to develop content for in-arena video boards, currently at the football stadium and within the Ramsey Center;
Responsible for the management, vision, and philosophy for all Catamount Athletics social media platforms;
Meet quick turnarounds to post high-quality videos on the same day that events occur, as well as between events for promotion and engagement;
Provide insight to push the department forward with emerging trends in social, digital media, as well as in-venue entertainment; ensure consistency in brand guidelines and messaging related to content and posting; goals include creating relevant and compelling content for various social media platforms that engages fans and encourages follower growth;
Organize/manage a group of student workers from digital media and sport management departments to ensure all WCU athletic programs are highlighted appropriately;
Work with campus MarCom department on providing additional resources and support for athletic creative media department;
Complete projects that coincide with the overall strategy and philosophical goals of the department, in a timely manner;
Perform other duties as assigned.
Track WCU athletics social media numbers to monitor growth trends.
Potentially assist with the production of recruiting videos.

Candidate should be team-oriented, bring a positive attitude to the office and willing to work irregular hours and under a deadline. Demonstrate high levels of energy, creativity, and initiative.

Knowledge, Skills, and Abilities Required for this position:
Minimum Qualifications:

Bachelors degree in Public Relations, Communications, Digital Media, Graphic Design, or related field, with at least one (1) year of demonstrated experience in Creative Media Services/video creation.

Preferred Qualifications:

Two years of demonstrated sports experience in creative video content. Technological expertise in digital and creative content production, including motion graphics; strong knowledge of various social media platforms (Twitter, Instagram, TikTok, Facebook, Snapchat) as well as digital asset management (DAM) systems, certified drone pilot desired; considerable initiative, creativity, flexibility, efficiency, independence and love of sports.

Position Type: Permanent Full-Time

Special Instructions to Applicants:

Applicants must apply online in order to be considered. Please include a cover letter, resume, unofficial transcript from highest earned degree, and a list of references (with complete contact information). Examples of work (portfolio) are an optional recommendation.

Review of applications will begin immediately and will continue until a candidate has been selected for hire.

PLEASE COMPLETE ALL AREAS OF THE APPLICATION. INCOMPLETE APPLICATIONS MAY NOT BE GIVEN CONSIDERATION IN THE REVIEW PROCESS.

For questions or additional information, please contact Associate Athletic Director for External Affairs, Chad Gerrety at (828) 227-2767 or visit online at www.CatamountSports.com.

AA/EOE
Western Carolina University is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race; color; ethnicity; religion; sex; pregnancy; sexual orientation; gender identity or expression; national origin; age; disability; genetic information; political affiliation; National Guard or veteran status, consistent with applicable federal, state and local laws, regulations, and policies, and the policies of The University of North Carolina. Persons with disabilities requiring accommodations in the application and interview process please call (828) 227-7218 or email at jobs@email.wcu.edu.

University Safety
The Western Carolina University Annual Safety Report is available online at University Annual Safety Report or in hard-copy by request at the office of the Vice Chancellor for Student Affairs, 227 HFR Administration Building, Cullowhee, NC 28723 (828-227-7147) or the Office of University Police, 111 Camp Annex, Cullowhee, NC 28723 (828-227-7301). The report, required of all universities participating in Title IV student financial aid programs, discusses crime statistics, procedures for reporting suspicious or criminal activity, security, police authority, crime prevention strategies, university policies on substance abuse and sexual offenses, workplace violence and fire safety.

To apply, please visit: https://jobs.wcu.edu/postings/33301