Job Details

Digital Content Specialist
Go to our website »

Position Number: 5089536
Location: Syracuse, NY
Position Type: Public Relations, Marketing and Communications

Digital Content Specialist

Job #: 040710
Location Syracuse, NY
Pay Range: $58,800
Hours: Standard University business hours:

8:30am - 5:00pm (academic year)
8:00am - 4:30pm (summer)
Hours may vary based on operational needs.
Job Type: Full-time

Job Description:
The Digital Content Specialist will help produce, develop, and oversee all digital and social media content for WAER departments working with the Newhouse school. Working with WAER's News, Sports and other content departments, the specialist will strategize and execute plans to distribute content on digital and social media platforms.

This role will also collaborate with Newhouse professors and student media entities to bring more content to digital channels. The position will oversee and execute e-newsletters for news content, as well as membership and alumni informational newsletters. The specialist will also help recruit, train and supervise a student staff dedicated to the tasks above. This position reports to the WAER Content and Operations Director, assisting with website maintenance and effectiveness.

Qualifications:
Bachelors degree in Journalism, Communications, Marketing, or related field. Minimum 3-5 years of experience in digital content creation and management.

Job Specific Qualifications:

Strong writing, editing, and proofreading skills.
Strong understanding of non-profit organizational structure and compliance requirements is a plus.
Experience in managing teams and excellent interpersonal skills.
Extensive knowledge of social media platforms including Facebook, Instagram, Twitter, LinkedIn, TikTok, and YouTube.
Proficiency in SEO best practices, Google Analytics, and other data analysis tools.

Responsibilities:

Develop, research, write, and edit original content for WAERs website, social media channels including but not limited to Facebook, Instagram, Twitter, LinkedIn, TikTok, and YouTube, as well as eNewsletters. Keep content updated, relevant, and engaging to cater to a diverse audience. Collaborate with campus partners like The NewsHouse, Orange Television Network (OTN), and community partners on co-branding opportunities, multimedia projects, and community-based podcasts.
Spearhead the online story planning and editorial process for a range of content types, including local news, multimedia features and investigative reports from WAERs news content providers. Coordinate digital content with WAER News and Sports departments. Establish collaborations with relevant Newhouse School professors and courses for story reporting, editing, photography, and graphic design. Recruit, train, and oversee content creation and social media teams of student volunteers, while setting quality standards and deadlines.
Develop and implement a comprehensive digital content strategy, aligning with WAERs mission and vision. Perform regular data analytics to measure and report social media impressions, web page views, and overall digital reach. Present monthly performance reports to the executive staff and team. Create and manage a web content calendar, ensuring frequent updates for dynamic content and periodic review for static content. Collaborate with the Newhouse assistant director of marketing to optimize content performance.
Actively engage in social media and community outreach to expand WAERs visibility. Attend various community and campus meetings to understand audience needs and form partnerships. Participate in executive meetings and engage with board members. Provide training on NPRs Grove CMS to students and other content contributors. Participate with other WAER station stuff on fundraising campaigns.

About Syracuse University:
Syracuse University is a private, international research university with distinctive academics, diversely unique offerings, and an undeniable spirit. Located in the geographic heart of New York State, with a global footprint, and over 150 years of history, Syracuse University offers a quintessential college experience.

The scope of Syracuse University is a testament to its strengths: a pioneering history dating back to 1870; a choice of more than 200 majors, 100 minors, and 200 advanced degree programs offered across the Universitys 13 schools and colleges; over 15,000 undergraduates and over 6,000 graduate students; more than a quarter of a million alumni in 160 countries; and a student population from all 50 U.S. states and 123 countries. For more information, please visit http://www.syracuse.edu.

About the Syracuse area:
Syracuse is a medium-sized city situated in the geographic center of New York State approximately 250 miles northwest of New York City. The metro-area population totals approximately 500,000. The area offers a low cost of living and provides many social, cultural, and recreational options, including parks, museums, festivals, professional regional theater, and premier shopping venues. Syracuse and Central New York present a wide range of seasonal recreation and attractions ranging from water skiing and snow skiing, hiking in the Adirondacks, touring the historic sites, visiting wineries along the Finger Lakes, and biking on trails along the Erie Canal.

Application Deadline:
Full Consideration By:
Open Until Filled:

To apply, visit https://www.sujobopps.com/postings/103920

Syracuse University is an equal-opportunity, affirmative-action institution. The University prohibits discrimination and harassment based on race, color, creed, religion, sex, gender, national origin, citizenship, ethnicity, marital status, age, disability, sexual orientation, gender identity and gender expression, veteran status, or any other status protected by applicable law to the extent prohibited by law. This nondiscrimination policy covers admissions, employment, and access to and treatment in University programs, services, and activities.

Syracuse University has a long history of engaging veterans and the military-connected community through its educational programs, community outreach, and employment programs. After World War II, Syracuse University welcomed more than 10,000 returning veterans to our campus, and those veterans literally transformed Syracuse University into the national research institution it is today. The Universitys contemporary commitment to veterans builds on this historical legacy, and extends to both class-leading initiatives focused on making an SU degree accessible and affordable to the post-9/11 generation of veterans, and also programs designed to position Syracuse University as the employer of choice for military veterans, members of the Guard and Reserve, and military family members.

Syracuse University maintains an inclusive learning environment in which students, faculty, administrators, staff, curriculum, social activities, governance, and all other aspects of campus life reflect a diverse, multi-cultural, and international worldview. The University community recognizes and values the many similarities and differences among individuals and groups. At Syracuse, we are committed to preparing students to understand, live among, appreciate, and work in an inherently diverse country and world made up of people with different ethnic and racial backgrounds, military backgrounds, religious beliefs, socio-economic status, cultural traditions, abilities, sexual orientations and gender identities. To do so, we commit ourselves to promoting a community that celebrates and models the principles of diversity and inclusivity.