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Social Media Specialist 999679
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Position Number: 1453732
Location: Beaumont, TX
Position Type: Public Relations, Marketing and Communications

Social Media Specialist 999679

Job Summary / Basic Function
Job Summary: The Social Media Specialist is responsible for crafting compelling multimedia content that attracts, engages, and converts audiences. Social Media Specialist is in charge of conveying the college's key messages, in a consistent voice, across a variety of content types and channels to increase social media engagement, recruitment, enrollment campaigns and other marketing initiatives.

Major Essential Job Functions:

Work with team and the Creative Marketing Manager to write content for a variety of formats including blog articles, press releases, video, emails, web pages, social media, etc.

Create and manage social media calendar for all platforms.

Create and design multimedia collateral for social media using Adobe Creative Cloud Suite.

Create new and innovative ways to engage audience.

Serve as college photographer, attending events on and off campus.

Seek to keep up-to-date with current culture, trends, and creative ideas.

Work in collaboration with design partners to work conceptually from beginning stages to final execution.

Work in collaboration on special projects and initiatives as needed.

Maintain and drive an ever-evolving tone/brand voice.

Create informative, on-brand and engaging copy.

Secondary Essential Job Functions:

Assists in the collection, processing, and tracking of information to promote the LIT brand.

Other duties as assigned.

Other Duties as Assigned:
Other duties may be assigned to this position on a regular or occasional basis to respond to needs of the Institute.

Minimum Qualifications
Minimum Education Required: Bachelors degree in Communications, Journalism, or English related field or equivalent experience

Minimum Experience Required:
-Minimum 3 5 years experience copyrighting.
-Minimum 3 5 years in Social Media Management
-One to three years experience of Adobe Creative Cloud

Key Competencies:
Ability to work and communicate effectively in a multi-ethnic/multi-cultural environment with students, staff, faculty, business and industry officials, and the general public
Demonstrate a strong Portfolio of big ideas and persuasive writing skills.
Experience collaborating with multiple organizations and stakeholders.
Demonstrate a strong grasp of the AP writing style.
Ability to work collaboratively in a team, while also working well independently.
Experience writing brand related copy.
Videography and or photography experience.
Ability to function and adapt well in a fast-paced environment.
Proven ability writing in short and long form styles.
Outstanding interpersonal skills
Demonstrate exceptional time management and organization skills.
Travel as required

Physical Requirements: The physical demands described are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Job Conditions:
The job conditions described here are representative of those an employee encounters while performing the essential functions of this job. While performing the duties of this job, work is normally performed in a typical interior/office work environment with moderate noise.

LIT Expectation of Quality:
Employee will support the mission of Lamar Institute of Technology by providing high quality, professional services, timely responses and solutions to customer requests.

Preferred Qualifications

Work Hours:

Open Date: 05/03/2019

Open Until Filled: Yes

Close Date:

Security Sensitive Statement
This position is security-sensitive and thereby subject to the provisions of the Texas Education Code 51.215, which authorizes the employer to obtain criminal history record information.

To apply, visit https://jobs.lit.edu/postings/458

EEO Statement
Lamar Institute of Technology is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability or protected veteran status.